This is a weekly, podcast-specific email with a recap of the episode for the week! This is the
last of these emails that we will be sending so you can try them out! After that, you will no longer receive these podcast-specific emails. If you would like to keep receiving these podcast-specific emails, click here and you will receive them every week!
***
Hi
When I first started my design business, I found myself in a client trap. 80% of my revenue was coming from
20% of my clients, but 80% of my clients were delivering just 20% of my revenue. When it came to choosing clients for the first five years of my business, I was not selective and I was not discerning. I didn't even know about an ideal client. But once I made this discovery and started to focus on the 20% of my ideal clients, my workload dropped significantly. I cut loose all the lovely people that were clients, but were too small or required too much hand-holding.
Listen here → www.melissagalt.com/006
Since I have made this shift myself, I have shortcuts to share to get you on the path to becoming more selective and discerning with your own clients. Marketing to your ideal client means you're able to rise head and shoulders above the competition, you're able to be seen, heard, and
valued beyond the crowd. I want you to assess and evaluate who your best fits are, instead of taking whoever shows up.
To do that, you need to start conversing with your clients and creating key points of connection with them. In today’s episode, I will walk you through my shortcuts for identifying and connecting with your ideal client. Creating these connections will lead to lasting client
relationships that will make your business thrive without burning you out.
In this episode, you will hear:
- Why you need to identify your ideal client
- What are the four key types of client intel that you need to know
- How to turn points of connection into points of profit
Subscribe and
Review
Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.
We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.
Supporting
Resources: