In your attempt to sound accomplished and established, you are sounding instead like you're full of hot air.
In your effort to sound smart, you're littering your copy with industry jargon and losing your client in the process.
In your determination to be professional, you've lost the personal connection in your writing.
Words are powerful whether they are on your website, in a Facebook post, in an Instagram caption or in a Tweet.
The words you choose and how you put them together can either attract or repel your ideal client.
You're probably overthinking it and getting all caught up in a lot of imaginary rules, formality, and jargon.
STOP, relax and step into writing as if it's a conversation... because it is. READ MORE
I see one of three things when I assess your design site:
1. You totally nailed it. Your site is drenched in personality and magnetism. You're irresistible (this is very rare and very necessary.)
2. I've no clue who you are, your copy is formal, vague, verging on generic.
3. Your site is loaded with big words and industry jargon that are confusing and sound like you're a professor not a designer.
I'll be attending Design Influencers Conference this weekend into next week and then Digital Day at ADAC next Wednesday.
COME FIND ME and SAY HELLO! Or better yet, let's grab a cocktail or a croissant and tea if it's too early for concoctions.
Mega Hugs,
Melissa
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