When I opened Instagram yesterday, I saw my client Ruth in Paris!
It was such a thrill to see her on a sourcing expedition for the week with her new client. (They're doing the Paris antique markets!)
Ruth loves to work with builders and handle projects from the ground up. She'd wrapped up a 2-year client project a few months ago and had been concerned about where her next project would come from.
She was tempted to scatter her efforts and target both former clients as well as Houzz and take more decorating than design projects.
I pointed out that this wasn't her sweet spot and she'd do better focusing on what she loved most.
She agreed (and she got a lot more excited) and focused her efforts on strategic outreach to specific luxury home builders. Ruth took the targeted action to GO BEYOND where she'd been to where she really wanted to be.
Her timing was perfect and in one of her conversations, the builder said he wanted to introduce her to his clients. They'd had another designer on board and it wasn't a good fit.
Ruth was the perfect fit! They broke ground two months ago and the client asked if she'd be able to join them for a European shopping trip for the new home this week.
She said YES! (And so would you.)
Not only is she doing a fantastic project but it's exactly the kind of project she loves to do. Remember she likes working with builders and ground up is her specialty. (It isn't everyone's by a long shot.)
Getting crystal clear on what you love most and what you want your business to look like, sound like, smell like, feel like, and taste like is a core piece of what we'll uncover in "The Go Beyond Intensive."
When you take your business FROM ORDINARY TO EXTRAORDINARY it's with clarity, a well detailed plan, and the latest in proven practices in today's evolving design landscape.
Ruth had a choice. SHE COULD DO WHAT SHE'D ALWAYS DONE and scatter her efforts and see what showed up, OR GET LASER FOCUSED ON HER MOST DESIRED MARKET.
She is now enjoying a first class week of work and fun in Paris with her new clients who are thrilled to be working with her.
Mega Hugs,
Melissa
PS. Go register, you know you deserve this!
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