Luxury isn't what it used to be.
It's not about conspicuous consumption instead today it's about discreet investment and even conspicuous frugality.
The recession of 208-2010 changed everything.
Inclusive is the new exclusive.
Sustainable is the new sexy, especially if you want to attract Millennial Millionaire clients.
Defining luxury is one of the cornerstones to understanding how to deliver it to your clients.
It's laid out clearly in my new book, "Marketing Luxury Design: Attracting Affluent Clients."
The book is your step by step, fast action road map to attracting affluent clients and working at the top with larger design investments so you earn more in less time with less stress, and love your design business a whole lot more.
If you've been on the fence, here's was Atlanta luxury designer, Steve McKenzie had to day:
"Melissa has written a book, that applies to both the new interior designer as well as the experienced. She lays out a methodical way to improve the attraction and retention of the affluent client. Her holistic approach touching all aspects of the designers business and approach will yield improved results for any interiors practice. I enjoyed the book a lot and found lots of things I can improve on."
Last week when I was in Chicago, a designer interested in the book, asked me "how long has your book been out?"
I replied "it arrived today!" He had read other books on luxury selling, and wanted to make sure this was the latest and greatest, and wholly relevant to his design practice.
Rest assured, I did the research and luxury has changed. It's time you got the inside scoop and road map to apply it today for rich results.
Stop stalling, go get your copy! Can't wait to autograph yours.
HUGE HUGS,
Melissa
___