The most popular answer to the question I ask designers "where do you get great client leads" is "referrals or word of mouth."
Now, that's awesome. There's only one big hairy problem, for too many that means passively waiting for referrals to happen.
Marketing your business isn't a passive activity. Passive will stand squarely in the way of profits, and that truly SUCKS!
So let's take a quick look at the passive strategies you're using:
#1 YOUR WEBSITE: It's just sitting there, you may be endlessly tinkering with it (not something you're good at, get over it.)
And I bet that I'd find room for improvement in both your layout, what you include, what you forget to share, and clarity of your messaging.
#2 YOUR SOCIAL MEDIA: It's just sitting there, you occasionally post, but generally fail to do so consistently with a clear strategy and forget engagement.
And you may not have profiles at all. I'd encourage at least a presence as it's good for search juice in Google and it's about being visible.
#3 HOUZZ: It's just sitting there, whether you're investing dollars in this or not isn't what's important. (I actually advocate that you do NOT.)
What matters is a complete profile with up-to-date images and regular saving of all testimonials to a word file just in case Houzz gets a wild hair (and they can) and shuts you down.
#4 GOOGLE MY BUSINESS: This is a FR** tool, why wouldn't you use it, but it also just sits there, unless you're posting daily which you can.
(And just FYI that will increase your traffic and grow your opportunities when you know how to do it consistently and well.)
#5 YOUR PAST CLIENTS: They're just sitting in your database (please have a database) not hearing from you except maybe at the holidays.
And this is one of the richest and most untapped of your marketing assets that with regular care and feeding can be a gold mine and ignite your referrals.
I could go on, but I think you get the point. All of these assets can be made ACTIVE IN YOUR BUSINESS with simple routines to drive revenue.
And that's just one of the cornerstones you'll be mastering in IGNITE YOUR SUCCESS, my brand spanking new BETA group coaching program.
I want to show you how to harness the assets you already have and turn them into client generating machines. (OH AND I'VE GOT ONE SUPER COOL ENGINE TO SHOW YOU THAT WORKS IN EVERY MARKET, SO EXCITED ABOUT THIS ONE. IT'S CRAZY OBVIOUS BUT EVEN DESIGNERS THAT KNOW ABOUT IT, DON'T KNOW HOW TO USE IT! YOU WILL.)
To get the details, complete the 3 minute application HERE, and I'll get back with you promptly to schedule a Zoom connection session.
We've got just one week left before kick off and I truly want to show you 2021 CAN BE YOUR BEST YEAR IN DESIGN EVER! (And set you up for better years going forward.)
What I teach doesn't just change one year, it changes your entire future and that's CRAZY COOL OR SIZZLING HOT, you decide!
Totally looking forward to connecting and seeing if this is the fit you've been looking for. Allow yourself to deserve a business you love that loves you back!
HUGS,
Melissa
PS. If you got this far, go on back up and tap the link and APPLY. There's no obligation, and I guarantee you'll come away with insights and inspiration to move forward with or without your fellow talented designers inside IGNITE YOUR SUCCESS.
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