Get Perfect Prospects & Profit

Published: Fri, 09/25/09

 

September 25th, 2009
Volume XIII, Issue XV

Published biweekly.

If you want to change your subscription at any time, see the link at the close of this email. Feedback is welcome at melissa@melissagalt.com.

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Where's Melissa? Atlanta for New Media

Dear

The New Media Atlanta conference is today! Chris Brogan, one of the true giants in social media, is leading a conference and launching his book, Trust Agents, today in Atlanta. I'll be attending and I took advantage of the "rockstar" ticket so I can rub elbows with the speakers at lunch.

I'm keynoting! October 19, IHFC Low Cost and No Cost Tools for Finding Perfect Prospects, Design Trade luncheon. I hope that when you can put it on your calendar you'll join me. It's a great reason to attend Highpoint Market and learn some new marketing tools and get inspired about growing your businesses.

Turning 48! Yes, it's true, my birthday is looming on October 4. I have no plans as I'm scheduling a celebration for October 24 (more convenient for friends). Light a candle for me on October 4Th. I'm toasting years of experience, wisdom and wonderful lessons learned.

Together we all go farther!

Prospering by Design,

Melissa

WORDS TO LIVE BY


"A book gives you leverage to spread an idea and a brand far and wide. There's a worldview that's quite common that says that people who write books know what they are talking about and that a book confers some sort of authority."

~ Seth Godin, Global Marketer, Best Selling Author of Purple Cow and Tribes

MELISSA RECOMMENDS

Book-in-a-Weekend

Find Out How to Write Your Book in a Weekend
Featuring Melissa Galt and Donna Kozik

Wednesday, September 30, 2009
2 p.m. Eastern / 11 a.m. Pacific

YES - really, you can write a book in a weekend! You will NOT want to miss this HOUR of teaching as Melissa and Donna discuss taking massive action and getting your book done fast and easy: http://budurl.com/mx8e

During this teleclass Donna will share how to go about writing your book in a weekend to use as a "big business card" for you and your business, including:

  • Insight into what to tackle first: title, subject or something else entirely (This info alone will save you from wasting hours & hours & HOURS of your time!)
  • How to select a book topic that guarantees your book will be read - and remembered.
  • The book-writing and -publishing secret well-known speakers & online entrepreneurs are using to grow their audiences and lead lists by the 1000s.

Join us for this information-packed call: http://budurl.com/mx8e

"Become a Published Author: 5 Fast & Easy Secrets"

Wednesday, September 30
2 p.m. ET / 11 a.m. PT

Can't make the call? Sign up anyway and you'll receive a link to download the audio recording. A replay will be available for ONLY 24 hours but you MUST register to receive it.

Get the call in information here! http://budurl.com/mx8e

SUCCESS STRATEGIES

Perfect Prospect Tool for Passive Revenue

Over 81% of people want to write a book! Now there are a variety of reasons for this among them they have romanced the idea of a "writer's life." More importantly they have something to share with the rest of the world. But the real benefit in writing a book is that it gives you credibility, visibility, and leverages your experience and expertise.

A book will boost your business whether it is a tip booklet, a how to, a strategy guide, or your story. The great part about a book is that it is the ultimate business card. Imagine the reaction when instead of handing over a business card, you offer an autographed copy of your book. People love to meet authors; they are often somewhat awed because they want to do what you have accomplished with your book. And, your book will give you an easy product to sell on your website, through your blog, by your ezine, and on amazon.com. You can excerpt it into ebooks samplers to provide as bonuses in joint venture promotions, garnering more exposure and visibility for you and your business.

My book has opened the door to speaking engagements, radio and TV interviews, an article series, and major visibility, credibility, and ultimately profitability. It allows me to use the title of author in my credentials and always invites questions when I meet prospects. It is also an instant and easy gift that I keep with me at all times for those I meet.

Did it take me years to write, absolutely not. I wrote my first and second books each in a week, my third I turned out in just two days. The key is that I already had all the experience, learning, and research completed. You probably do to! What I didn't have is a system, and that is what truly makes writing a book simple, easy, and quick. Join Donna Kozik and me on September 30, 2pm EST for a call that does exactly that! Systems make success simple.

Want to use this article? You can, just include the text here: Want more marketing strategies, shortcuts and tools, check out www.todaybydesign.com. When you are ready to take your business to the next level sign on for the www.myprofitablebizmakeover.com and get the tips, tools, shortcuts, and strategy to skyrocket your success.

SOCIAL NETWORKING KNOW-HOW

Celebrity Strategy

There are 5 key strategies for maximizing your social media benefits. This week I'll detail THE CELEBRITY STRATEGY. In coming weeks, I'll discuss the Trust Me Strategy, the You Know Me Strategy, the Community Strategy, and the Reputation Builder Strategy. Using the tools of social media and being active on the networks by itself is not enough. It is vital to craft a comprehensive strategy that then employs the tools in a specific manner, monitor and measure the results, track the progress, and reap real results.

THE CELEBRITY STRATEGY is the ideal strategy when you want to skyrocket your visibility and improve your outreach and influence. It requires a layering of your networks for ultimate effectiveness. This is about being visible in as many places as possible as often as possible. It is a presence based less on value content and more on stature, status and attention. Followers, friends and connections want the cachet that being a "celebrity" brings.

You can effectively craft a "fan club" of people because they want to be associated with you. Their interest is based on perception, not necessarily substance. (Substance is Fame based not simply Celebrity based.) The challenge with The Celebrity Strategy is that it can be short lived and temporary, without substance you can turn into a "has been." On the other hand you can build it and then shift into a secondary strategy to benefit from the visibility created by this strategy.

The benefits to The Celebrity Strategy are that you can base it on something serious, on your association with an event or cause, or on something humorous and even whacky behavior. The key is to stand out, be different, and be memorable. This strategy is about grabbing attention in a massive way in your niche. You aren't going to be as big a celebrity as Oprah, Ellen DeGeneres or Ashton Kutcher but in your niche you can be the celebrity.

The Celebrity is about having a story that is worth telling, that entertains and captivates makes the followers, friends, and connections laugh or cry and spread the word. And when you are a "celebrity" on social media that will translate to other opportunities and mediums offline as well as online.

Want to use this article? You can, just include the text here: For true social media success strategies and your very own arsenal of tools to make social networking time effective, financially rewarding, and easy check out programs and resources at www.todaybydesign.com.

ABOUT MELISSA


Hi! I'm Melissa Galt and as a successful business creativepreneur and business owner of the last 15+ years I learned that the key to a profitable business is all in the marketing. I was spoiled at the start because corporate America had done it for me so when I jumped into the wild blue yonder of owning my own business I had a lot to learn, and learn it I did! And I've gone from wasting thousands on advertising, direct response mail, expos and more to creating a finally honed marketing machine that regularly delivers perfect prospects whom I convert to ideal clients for lifetime demand. Can I show you how to do the same?

As entrepreneurs we all have the dream of designing a business that is both profitable, passionate, purposeful, and gives us the lifestyle we deserve and want. That means:

  • Time for our family and friends
  • Great health without stress or difficult clients
  • Rewarding relationships
  • Real and regular vacations to the town next door or around the world
  • Full pipeline of perfect prospects who appreciate our talent and gifts

But too often that dream gets buried in 15 hour days, 6 days a week, years without vacation and missing friends and family. Marketing makes the difference and from mindset to strategy, Twitter to Facebook, blogging to article marketing, passive revenue products to your own teleseminars I've got the solutions.

Please consider me your marketing success resource to move your business forward and become the thriving profitable opportunity you dreamed of! I welcome and invite your emails, Tweets, Facebook posts, LinkedIN connections, and even phone calls. I'm old fashioned but learned how to harness today's marketing tools for real success. You can too!