Hey,

I'm making time for dating and I have to confess it is a lot like marketing all the time. Do you remember when you met your spouse? You made that extra effort to look good. You might have watched what you said (in mixed company.) You had your fancy manners on all the time. And you really listened and paid attention.

Now that you've been together for awhile you don't make as much of an effort about how you dress. You aren't as concerned about being overheard or saying the wrong thing. You don't always listen. And well your fancy manners only come out when you are all dressed up maybe a few times a year. You've stopped marketing.

This happens in business too and all too often. When you start out with a client you are on your best business behavior. You want to impress them and garner their business after all. But then as time goes on, you stop paying attention, you don't call them the way you used to, you start to lose touch. And well, pretty soon, you are chasing new prospects because you didn't take good enough care of the ones you had.

The lesson to be learned is that the gold is in your mine, otherwise known as your list and your database. Spend less time chasing new clients and more time delving deeply into the relationships you already have, you'll find that there are still diamonds (and gold) to be mined and it is a lot easier than finding a new mine to tap.

Going farther together,

Melissa
Your Success Catalyst and Profit Designer

(Possible Woman Conference is Coming to Atlanta)

I'm totally psyched to be speaking at the upcoming Possible Woman Conference. Come on out and meet me in person. Here's the Details:

Tuesday, April 20, 2010
Atlanta Marriott Marquis
Click here > www.possiblewoman.com.
Use Coupon Code WEJOY for extra savings!

POWER CONNECTIONS -- Women Linked for Strategy, Significance and Success! is the perfect theme for the 14th Annual Possible Woman Conference.

From a 7-8 a.m. continental breakfast to a 5 p.m. Connection Reception, this Possible Woman Leadership Conference is a day packed with inspiring speakers, interactive question-and-answer sessions, well-qualified panels, informative exhibits and exciting networking opportunities. Special rates are available at the Atlanta Marriott Marquis.

10 Reasons You Must Have an Ezine (even if you don't have a website)

Last night I did a teleseminar that dished on how you can quickly and easily build your list and ignite your clients to buying more and more often. It is all about the know, like and trust factor and how to build it fast. Here's the replay and a way to take it farther!

To listen to the replay, click this link:
http://AttendThisEvent.com/?eventid=12308466

PDF PowerPoint Download Handout

Read more here:
http://melissagalt.com/ezine/

#1 Shortcut to Article Marketing When You Hate to Write!
(Hint: It isn't freelancers or ezinearticles.com)

Now, I know you don't have enough hours in the day so I'm going to share how you can do this without writing a word or shelling out big bucks for a freelance writer. Sound good? PLR articles is the answer you are seeking. Private Label Rights articles are those you can purchase for literally pennies and make them your own. That means you can add your keywords appropriately, add links, make any other changes you want to and claim the article as yours. In many cases they are already keyword rich and depending on the source they make it easy to build your traffic with the articles. The big internet marketers have been using these for years. You buy them in batches by topic, interest or industry. Prices range from a few cents per article to $20k, most are under $1 a piece.

Read the Rest of the Article Here!

5 Essentials for Making Profitable Connections in Social Networking

There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because accepting everyone isn't a good policy, being discriminating is. Remember that ultimately these are people of a quality that you want to do business with, or hang out with personally. And since we really are the sum average of those we surround ourselves with, it makes sense to give extra care to those in our tribe.

Now, these aren't hard and fast rules, but flexible guidelines. I can share that having recently hit the Facebook limit of 5K friends I am sorry I didn't institute this care at the start as I'd have fewer friends but more that I truly got to know. Weeding through those I have to deselect those that I have nothing in common with and don't want to know more about (yes, there are a few) is incredibly time consuming. So here are the 5 essentials:

1. Show a smiling (yes I trust teeth) close up avatar (headshot). In focus (this is the age of digital do-overs, no excuses for those filtered shots, and make it the same on every network; congruency counts. Oh, and this needs to be current because one day we just might meet face to face and it would be disappointing and frustrating not to recognize you because you thought this was online dating (it isn't) and use a picture 10 years old and 20 pounds lighter. (Just for the record, it isn't acceptable in online dating either, but people do it all the time.)

2. Make the invite personal on FB and LinkedIN. One out of every 30-50 invites I get is personal. That means that someone has taken an extra 20 seconds to send me a note about how they know me and why they want to connect. I'll forgive a lot of sins for a personal note in an age it is so rare.

Read the Rest of the Article Here!

Yes, you can get my full story, testimonials, topics and more over at www.melissagalt.com, along with my blog. What you really need to know is that I am here to serve and support your success. My greatest joy is to strip obstacles from your path, make marketing easy, motivate you toward your big dream, and show you that you deserve the life that you design. This can take different forms.

I invite you to get in touch to find out more about how I can close the gap between where you are now and where you want to be. I know I didn't get on my path with purpose until I was coached. As a creativepreneur, I am much like you, we like to chase bright shiny objects, ideas, and gurus. Allow me to show you the benefit of focus, planning, goal setting, strategy and the right tools. Allow me to work with you to bring your dream closer faster, and shave years off an otherwise long and winding road.

Going farther together,