| >> Note from Melissa ~ Wanna Get Lucky? |
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Happy Saint Patrick's Day !
 I couldn't resist the title of this newsletter. And I'm hoping that it made you smile and open out of curiosity if not habit. It reminds me of the importance of subject lines and headlines. Whether your email gets opened can depend largely on your subject line, whether you are sending to a friend, a prospect, a client, a reporter, or anyone else.
Is it personal? Is it engaging? Does it create curiosity? Is it outrageous? Is it provocative? Does it ask a question? Is it short? One of my favorites showed up this week. It was ridiculously simple and for that reason I assumed it was personal (it wasn't but I opened and read it). It was just "hey." That's it, no name or anything. Would it have worked for you?
 If you wanna get lucky with turning your prospects into clients, you must pay close attention and invest some real time in your subject lines. I've been known to spend more time crafting a subject line than the actual email!
Oh and one more PRODUCTIVITY TIP: leverage your subject lines as a way to find important and relevant emails later and keep track of specific conversations. When you change a thread, change the subject line.
Now go GET LUCKY!
Hugs,
Speaker | Biz Coach | Life Designer
Prosper by Design
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| >> Melissa Recommends |
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Video In A Day from the King Himself
I'm a HUGE FAN and admirer of Lou Bortone, the Kind of Online Video. I've had the privilege of meeting Lou face to face at live events, of having him coach me in my use of video, and of experiencing his outstanding online courses in how to leverage video for your business success.
If you haven't taken the plunge into video, or you have waded in and stalled out, or perhaps you are using it and just aren't getting results, go grab his Video in a Day event. It will rock your world and get you some serious face time!
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| >> Stuff You Need to Know to Succeed |
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3 Reasons You Lost that Last Sale and How to Get the Next One
There are lots of reasons you may lose a sale, and there are three that you can correct immediately.
#1 Failure to Be Ready to Close the Deal and Take Their Money
I was working with someone this week who, when I offered them payment, they said "no thanks, it will mess up our bookkeeping, next week is fine." Are you kidding? I was ready to write a check right then and there, not later. How you manage and bookkeeping is of no concern to me, nor should it be. When your client is ready to buy, take their money! Don't make it difficult.
Many years ago I was part of a Decorator's Showhouse and we had a large collection of gears displayed on a wall. The entire display was being sold for $5K. My intern was at the house that day when a homeowner touring the place came in and wanted to buy the gears. They offered her a $1500 cash deposit. She refused because ...
Click to Read More!
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| >> Hot Comments! |
Getting Unstuck ...
"My 'aha' moment: When you get stuck in life, do something 'scary', what is your 'all' in life? Get rid of fear. Design your desired life and don't get stuck in striving"
~ J B
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| >> How to Work with Melissa |
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 As a creativepreneur, I am much like you, we like to chase bright shiny opportunities, ideas, and gurus. Allow me to show you the benefit of focus, planning, goal setting, strategy and the right tools. Allow me to work with you to bring your dreams closer faster, and shave years off an otherwise long and winding road.
My greatest joy is to strip obstacles from your path, make marketing easy, motivate you toward your big dreams, and show you that you deserve the life that you design. This can take different forms.
I invite you to get in touch to find out more about how I can close the gap between where you are now and where you want to be. I know I didn't get on my path with purpose until I was coached.
Going farther together, always!
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© 2010 Melissa Galt Inc. All Rights Reserved.
4060 Peachtree Road, Suite D347
404-812-4613
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Note from Melissa: Wanna Get Lucky?
