Okay, okay, I confess, I scheduled this out before
I left! There now you know. I decided I wanted to try
to have a laptop free vacation. Shocking and in this
virtual whirlwind of a world many would consider it
impossible. I am still old school (though I do walk my
talk) and believe in taking a time out and time off.

I also know that you count on my gold nuggets, words
of wisdom, and inspiration and I didn't want to miss
you so I've got a goody today about branding.

This came to me as I was purchasing batteries recently
and was reaching for the generic but suddenly realized
I wasn't comfortable with that and instead the silly
jingle for Duracell (you know the one ... "the copper
top battery" and then there is that ding dong noise?)
I decided to investigate why brand matters, when it
matters, and how to make your brand matter.

Read More ...

Let me know how your brand matters and what
specifically you are doing to shape that. I reply to
all comments, even if it is a tiny bit delayed with
my underwater progress in scuba certification.

Hugs, Melissa


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