Hey ,
Wow, this week has really flown by. I've been doing more Power Up Prosperity Sessions and Expert Interviews. It is truly fascinating the niches that are being served. READ MORE ...
Did you know that the tighter your niche, as in the narrower and deeper your target market is, the greater your profitability is likely to be?
Years ago, when I first launched my business, I started out trying to serve everyone. While I got super busy, I was also running myself into the ground. And when I stepped back and looked, 80% of my revenues came from 20% of my clients.
To learn the value of targeting your clients, read the post:
http://melissagalt.com/when-less-is-more-in-small-business-is-your-generosity-killing-your-business/
I looked closely at that 20% and also realized they were the ones that were the easiest and most fun to work with. I cut out the nickel and dimers, the whiners and complainers and wound up making more income in less time because I only worked with my very best clients. TRY IT!
At the same time, I honed my offerings and mastered the art of outsourcing instead of offering everything. Less really is more in business ... READ MORE.
In fact, if you offer too much, you risk confusing your customer and that means ... GO READ THE POST!
http://melissagalt.com/when-less-is-more-in-small-business-is-your-generosity-killing-your-business/
Go have an awesome weekend, I'm going to check out the Home Furnishings Show and Gourmet Market, all the chocolate and salsa you'd ever want!
Hugs,
How to Work With Melissa
Melissa is a certified coach, experienced entrepreneur, and popular speaker for small business owners and professionals around the globe. She specializes in solving all manner of marketing challenges, motivational challenges and mindset blocks. You can get your own 1:1 session with Melissa guaranteed to remove your roadblocks to business growth, blast through your stuck places, and overcome overwhelm by providing a clear ACTION PLAN for immediate results.
www.talkwithmelissa.com
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