have you outgrown your current market?
Published: Sat, 04/11/15
you are at and unable to grow?
Do you find yourself wondering if there
really are clients out there that will
pay for your services?
Regardless of the industry you are in or
the niche you occupy, I can guarantee you
there is competition in your market who
charge less than you and those who
charge more than you.
For example in coaching (wellness,
relationship, financial, business,
marketing, and more) I personally know
coaches who charge less than $100/hour
and I know coaches who require
investments of $100K/year and get it.
In interior design, I know designers who
charge less than $100/hour and I know
designers who charge a value based fee
as well as project cost. The second group
of designers make a lot more money on
every project and work with a luxury clientele.
In fact, the one's at the higher scale have
full practices more often than the one's
at the bottom of the scale.
Charging less doesn't insure a full practice,
it just means you work with low end clients
and are trading time for dollars. You deserve
better, you have an amazing gift!
You may have started out at a certain level
and "forgot" to raise your rates. (Personally,
I raise my rates annually or more often
because the value of what I bring to the
table grows exponentially when applied to
the right kind of business.)
If you want to have a conversation around
upleveling your clientele and finding a new
market, answer the 5 questions here
(just reply to this email.)
1. How many clients do you serve at any given time?
2. How much is a typical client worth to you and over how long a time frame?
3. Are you charging hourly? Package? Retainer? Project?
4. What is your current #1 source of new clients?
5. Are you interested in serving fewer better clients at a much higher rate?
Depending on your answers, I'll either reply
with a schedule link or provide a best resource
for you to move forward.
I've upleveled my clientele consistently
every couple of years.
And every time, I go through the same kind
of doubts you may be having, wondering if they
are really out there and willing to invest more.
Every time the answer has been YES!
When I step into that place with confidence
and commitment, the right clients show up
and I make an even bigger difference than
I did before. You can too.
Scroll UP, tap reply to this email, send me
the answers to your questions and I'll take
it from there.
HUGS,
Melissa
PS. It's been Spring Break week for a lot
of folks, don't you deserve a break in your
business? Let's take it higher!
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