You can play BIG or you can stay small, the choice is yours.

How you frame your business, your expertise, and the results your clients achieve can follow your industry traditions or you can break free from that mold and play a BIGGER GAME.

A couple of months ago I was speaking with a coach in a very niche industry who is the most recognized expert in her industry.

That level of credibility and visibility would allow her to put her low ticket offer on auto-pilot, while she then redesigns her high level offerings and includes a subscription service for corporate clients.

The challenge is that she is trapped in her comfort zone of following the industry. Her price mirrors her competition despite her reputation being much more significant and having much greater experience.

She is frustrated by limited revenues but unwilling to raise rates, create new programs, automate low end offerings and hesitates in following up with past clients to rekindle new revenue.

The issues aren't about strategy.

This has nothing to do with tools or even technology.

This is all about her belief systems.

She struggles to BELIEVE SHE IS THE BEST at what she does.

(And if she doesn't believe it, no one else will either.)

She wrestles with the idea that SHE HAS GREATER EXPERTISE than others in her industry.

(And if she isn't sure about that, no one else will believe it either.)

Despite rave reviews of her programs, she is uncertain about the VALUE SHE BRINGS, so she is unwilling to increase rates.

You can swim in the same pool with the competition and risk being eaten alive or you can separate yourself by doing your business differently.

If everyone else jumped off a cliff, would you do it too?

Please stop following the flock, you are in danger of ending up a lamb chop!

You have a one-of-a-kind combination of education, experience, expertise, hobbies, interests and personality that no one else, on the face of the earth, can duplicate.

If the average rate for your industry is $5K for a 90 Day program, either charge twice that and create ways to deliver more than double the value OR charge half as much and make it a group program.

Don't do it the same old way.

The great part about rates is that you can always raise what is low and lower what is high.

Look at your business as an experimental playground, don't just copy what everyone else is doing.

YOU ARE YOU, NOT EVERYONE ELSE.

The reason there are so many models in business is because there are so many skillsets, personalities, and goals.

If you aren't loving how you are doing it, then change it.

My focus is on making more money with fewer clients a lot faster because I love rapid transformation AND I love to have time for my extraordinary life.

I believe that work is an integral part of my life, but it is not the whole of my life.

What do you believe?

If you are tired of playing small and genuinely ready (even though scared or nervous) to play a BIGGER GAME, reply to this email.

Just type in "Melissa, let's talk," and I'll make it happen.

I want to have a conversation and find out what you've been doing, what you want to do, and let's zip up that gap in between the two.

If you read this far, give yourself a chance to experience something new in your business.

I'm here for you.

Mega Hugs,
Melissa

PS. Did you skip to the PS? Really? Okay, I get it, you are in a hurry. Are you in a hurry to change your business? Let's talk. Just tap reply to this email and tell me "Melissa, let's talk." And I'll make it happen.

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