how to borrow credibility for more business

Published: Sun, 11/06/16

Recently, I was contacted by a business coach out of Australia to participate in a telesummit.

(It's better to reframe those as master classes or expert interviews.)

Before I agreed, I asked her who else would be on the summit. (I wanted to make sure of the quality of the company I was going to be in.)

She had a lineup of solid experts, with expected reach of 400K. (That's the total community members of all of us; you can call it a list, but that seems inhuman to me.)

When you want to leverage the recognition and success of others, interviews are a fantastic way to do it. So whether you choose a telesummit, a podcast series, blog posts, video interviews, is less important than focusing on your experts.


Oh, and while so many of these events we see promoted have 21 or more experts, you can start with as few as 5 and make it a knock out event.

Do what works for you, not necessarily what you see everyone else doing.


Allow their track record and recognition to provide credibility for you, and to boost your own recognition.


There were some things about this experience that felt off kilter to me, READ MORE ...


In fact, there are 5 BIG lessons gleaned that can sky rocket your visibility, and provide instant credibility, go get them here, READ MORE ...


Here's to getting seen, heard, and having the awesome impact only you can have.

Mega Hugs,
Melissa


PS. Get your BONUS GIFT inside the post.


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