how to make one client worth 10x more

Published: Sat, 12/10/16

Hey ,
Do you enjoy lifetime clients in your design practice?

These are the kind of clients that you work with on one project and they are so thrilled that they provide a great referral.

Then a couple of years later, they call you back (because you've stayed in touch) and they are ready for you to design their next project.

And, of course, that leads to another referral.

And then a couple of years later, they do a third project with you, and it just keeps going.

Lifetime clients can keep you going through the slow periods (they certainly kept me going 2008-2010 when the housing market crashed, building came to a screeching halt, and design business dried up.)

That one and done formula with clients, that you may be trapped in, looks like this:
 
It's a never ending cycle that doesn't allow you to grow your clients into greater value, or move with them as they climb that ladder of success.

Imagine instead a formula that looks like this:
Here's the BIG Difference ... instead of working with clients once, you create a lifetime of opportunity in each relationship.

Instead of a client value being a onetime of $5K, $15K, $30K, $70K it becomes exponentially greater, regularly climbing into six figures over just a matter of a few years (and sometimes in far less time than that.)

You get to know them well, their style, their taste, and how they like to work. Best of all they get to know you, like you, and trust you entirely.

This starts with working with your ideal clients, or what I like to call "awesome" clients.

Until now, I only shared this system with my private coaching clients.

Now, I've finally got it packaged up into a simple and powerful 8 week training with group coaching. You can get the details HERE!

When you are established in business, you can take a shortcut to identifying your awesome clients, but profiling your FAVORITE clients and leveraging that profile as your guideline of who you most want to work with.

When you are new in business, you can create a profile based on criteria that fit a market you identify as being who you want to work with.

If you, throw up your hands (and a lot of design professionals do), and say you'll just work with anyone who shows up (anyone who has money) you will end up sacrificing your life to your business and your peace of mind in favor of your profit.

That isn't necessary nor is it smart.

Being selective in who you work with at the front end, ensures you build a business on clients you love, who love you back, and who deliver a lifetime of value.

This ensures that you spend less time looking for clients and more time delivering your creative genius and doing what you got into business to do, DESIGN.

Marketing is an essential part of every design practice, BUT (and it's a BIG BUT) there is an enormous difference between strategic marketing when you know clearly who you want to do business with, and random marketing when you admit you have no real clue and will just take whoever shows up.

Personally, I've learned the hard way that strategic marketing will get you much better clients in much less time than random marketing that keeps you busy but not always profitable and tend to be stretched thin trying to serve too many client instead of working with the awesome lifetime clients you really want.

There are so many more lessons I can't wait to teach, CLICK HERE for an in depth look.

Mega Hugs,
Melissa

PS. In case you are worried about starting anything new now, don't be. We kick this off January 10 because you deserve to get your holidays on!

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