1. Assess your image both online and offline. Is it consistent and in integrity with your current reality?
2. If not, then take the necessary steps to bring that into alignment with your current reality. That may mean an updated head shot (avatar), skip the glamour. It may take the form of a revised or rebranded website, business appearance, or new tagline is truly aligned with your passion, your purpose, and your intention.
3. Of course, you can change your image at any time, what is tough to alter is people's impression of you based on what you are sharing. Get it right the first time so you can build effective know, like and trust.